To train mid-level management candidates who possess fundamental knowledge and skills in business administration, can effectively use digital technologies, are entrepreneurial, solution-oriented, and have a developed sense of professional ethics, meeting the needs of the public and private sectors; to support the professional development of students through application-oriented education, sector collaborations, and a quality assurance approach; and to generate social benefit.
To be a respected business administration program that is preferred for its ability to adapt to the changing needs of the business world; forging innovative, entrepreneurial, and highly skilled graduates; standing out with its digital transformation and quality-oriented education approach; and establishing strong ties with the sector.